How To Write Engaging Content That Readers Love and Optimized for Google
Every blogger wants to write engaging content.
They want to set themselves apart from their competition. They want to be noticed!
In this article we reveal our own template for writing engaging content. A simple easy to follow formula that will set you apart from the huge numbers of average writers out there.
But first understand this…
Readers don’t care quite as much about the actual facts as they do the delivery.
Readers enjoy great writing. They want to be involved and understood. And by empathizing with your readers, you’ll inevitably develop a following.
People will visit your site longer and rankings will go up because your content is being shared.
You don’t need to be a literary genius.
You just need to connect with your audience and deliver the information they want…
Without problems, obstacles, or extensive thinking.
It is a fact that off-page SEO accounts for 80% of the total ranking factors. But what you do with your site influences that 80%, and can help tip the balance in your favor.
Modern SEO is all about creating content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.
Below I have defined exactly what is content and what does it mean to optimize the content for search engine.
What is “Content”?
Content is the information and experiences directed toward an audience. It can be expressed through speech, writing or any other medium and delivered via different media, such as the internet, websites, TV, books, magazines, speeches and conferences.
What is “SEO”?
SEO (Search Engine Optimization) is the practice of increasing the quantity and quality of traffic to your website by achieving a higher ranking in organic search results.
What is “SEO Content Writing”?
SEO writing differs from normal content writing such as the content is always user-focused, first and foremost. So, when you write to the right people in the right way, your writing and content will climb higher in ranking and drive more traffic and leads.
Start Writing Content for Users & Google
This guide is more focused on app reviews but can be applied to any content type.
First, let’s decide the intentions for our Content
- Better Search Engine Ranking
- Huge & Quality Search Traffic
- Search Algorithm Update Proof
- User Retention & Engagement
Elements of Content
- Title
- Sub Title / Excerpt
- Description / Intro
- Content / Review
Title
App post title simply consist of app name e.g. Opera
Article post title consists of a phrase most used by users for a problem/solution with the target keyword in the beginning. The post slug is the target keyword.
Sub Title / Excerpt
Sub-title is a one-line text, describing what the App is Best For or its Intended Use. Text may include the category keyword.
Description / Intro
Description text contains more or less 50 words. It has 3 properties:
- Keyword-rich sentences with correct grammar
- Beautiful, intuitive, creative, compelling language
- Clearly explained the positives + and negatives –
Content / Review
The content copy contains more or less 600 words. Content has additional 4 properties:
- Relatable – How it is relevant to your user or not?
- Honest – What you write is real and trustworthy.
- Informative – It provides helpful information.
- Easy to read – It is clear and easy to follow.
Whether you’re writing a review or a general blog post, every piece of content should have a basic structure. With strong writing skills, structure comes naturally.
Introduction
An introduction can be more than one paragraph. The rules of description also apply here.
- Introduce the product/problem/solution
- Discuss the claims it makes
- Talk about its target users/problems
- Mention any interesting details that readers should know
For app posts, the app description will be used as an introduction.
The Main Information
Talk about all those aforementioned claims; here is where you either sing its praises, rip it to shreds or just shrug indifferently. you can use heading and paragraph for each topic, highlighting the key phrases.
- Your impression and how it changed (or didn’t)
- Talk about any stand-out features
- Mention anything that’s disappointing
- Who will it actually benefit? Bridge features with benefits
- Is it high-quality/user-friendly/worth the price?
- Are there any alternative products out there?
Conclusion
- Summarize your main points
- Give your concluding thoughts
